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Our Mission


Waveena is a family business based in Los Angeles, California. We want to make it easier for you to find sustainable and healthy products that are also beautiful and work.

After realizing how much plastic trash is swimming in our oceans we started shopping more consciously. It turns out finding more natural products without plastic can be very challenging. So Waveena was born to make amazing products more accessible. To us, a product is the most sustainable when it is non-toxic, made as local and plastic free as possible. Our goal is to offer you a great selection of high quality products with biodegradable packaging.

Thank you for joining us in this journey!



Serving you. We want to make it easier to discover better alternatives for a more sustainable and healthy life. We only sell and recommend what we love. 

Beautifying. We think it is more fun to have everyday items that are beautiful inside and out. Feel good about your choices and find your favorite things here.

Being kind. What is good for nature, is good for us. We focus on positive products and share their positive stories and energy. 

Being transparent. Knowledge is power. We love introducing you to the ingredients and materials of our products and the amazing people behind them. 

With intention. Our goal is to offer things you can use with intension. Products are like friends - you don’t need a lot of them, you only need a few really good ones.

Having high standards. We care for the ingredients and materials but also for the production, packaging and what happens at the end of a product's life.

Buying local. The majority of our products come from the USA. We only make exceptions if a product from somewhere else has a better quality or is not available locally.


“I was once asked why I don't participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I'll be there.” ― Mother Teresa 



While the invention of plastic, a synthetic material, is only about 80 years old, it already grew into an immense problem. We want to change that and be part of the plastic-free movement!

Plastic is often used for only a few moments, but lasts on earth for at least several hundred years, even if it’s just a thin plastic bag for groceries. Researchers fear that those bags may never fully decompose. They just turn into smaller and smaller pieces over time. Plastic bottles are estimated to last 450 years. Worldwide about 1 million plastic bottles are bought every single minute. 91% of all plastic is not recycled.

In the United States, there is no national law that mandates recycling. The U.S. actually used to send a lot of its plastic waste to China to get recycled. This means a plastic product from China that was made for a single use like a straw, was shipped to the U.S., used for a brief moment, dumped and shipped back to China. Seems too crazy to be true. In 2018, China stopped accepting imports of waste. Now this created a lot or problems, but it also could be a chance for the U.S. to develop a better system. 

European countries are recycling 35-40% of their plastic trash, while the U.S. only recycles 10%. If something can be technically recycled that doesn't mean it will be. Most of the plastic ends in landfills and the ocean. Until we have a great system, there are 300 million tons of new plastic produced every year, half is for single use. More than 8 million tons of plastic are thrown into our oceans every year. Some of it ends in the Great Pacific Garbage Patch which is a collection of trash swimming close to Hawaii. It is estimated to be bigger than France.

Unfortunately, for turtles, fish and other animals those plastic pieces look like food. Globally it is estimated that about 52% of all sea turtles have eaten plastic already. A lot of them injure themselves or die. Furthermore, when fish eat plastic, guess what we eat when we eat fish.


Photo: Plastic trash we found at a beach in Hawaii


So, not only animals are in danger, also we as humans. What a lot of people don’t know is that when food is wrapped in plastic containing the chemical BPA, it may leak into the food, especially with fatty foods like animal products. It is not recommended to eat hot food from plastic containers, especially the ones with the codes 3 and 7. Those are for example styrofoam take-out containers or cups. They are more likely to leak chemicals into food.

So the only solution is to avoid to use it in the first place. 

Luckily over the last two years more people became aware and now are choosing more zero waste and reusable products instead. Some countries and cities even began to ban single use plastic. We are just at the beginning, but that seems promising. 

There are many new as well as traditional companies that help to reduce plastic use with their incredible solutions, inventions and craftsmanship. Materials like glass, metal, wood, paper, cotton or other plant fibers are great alternatives and were used for centuries. For example, glass can be recycled endless times, it’s non-toxic and super durable. Check out our glass straws.

We have a huge potential to make the world better by choosing better products and growing those eco-friendly businesses.